Business Planning


Less than 5% of all agents actually have a written business plan. Interesting to note, the real estate business is quickly moving to a place where 5% of the agents are doing a large percentage of the business.

Take the time to do a business plan, act on it, and position yourself as a leading agent in the market.

Here are the basic elements of a business plan:

1. Measurable Results

  1. Number of closed transactions
  2. Average sales price
  3. Total sales volume
  4. Average commission percentage per transaction
  5. Total gross commission income
2. Strategies and Tactics
  1. Lead generation
  2. Lead management
  3. Lead follow-up
3. Budgeting
  1. Marketing budget
  2. Business Expenses
  3. Commission Split or Fees to Broker
A business plan is not about complexity, it’s about simplicity and clarity.
  • What are your results going to be?
  • How are you going to get there?
  • What are the financial measurements?

See Other Topics to Become The Expert:
Buyer Conversion
For Sale by Owner Systems
Get Results with Technology
Database Management/Marketing
Farming Strategies
Productive Open House
Increase your Listing Inventory