Farming Strategies


Are you getting results with direct mail?  Do you have a direct mail strategy?

Offline marketing is just as critical as your online marketing, but only productive when done correctly.  Specifically, farming can be a great revenue piece to your business.  Here are the steps to creating a productive farming strategy:

  • Pick a neighborhood with high turnover
  • Pick a neighborhood that is not dominated by one agent or one company
  • Mail postcards once a month!
  • Design your postcards with community information and market statistics
  • Have a call to action on each postcard.  An offering of something valuable for free
  • Every time there is a new listing in the neighborhood, preview it
  • Personally visit every FSBO in the neighborhood
  • Contact every Expired Listing in your farm if permitted in your market
  • Hold open houses consistently when you get a listing in your farm
  • Hold another agent’s listing open in your farm if they will allow it and you don’t have any listings

Farming is a system that requires consistency.  If you would like to get a productive farming system in place, call me today.

See Other Topics to Become The Expert:
Business Planning
Buyer Conversion
For Sale by Owner Systems
Get Results with Technology
Database Management/Marketing
Productive Open House
Increase your Listing Inventory